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13 Best Webinar Software (2023) – Forbes Advisor


When selecting webinar software, it’s important to consider which features are most important to your business and audience. Some key features to consider include international dial-in numbers for global teams, marketing tools, such as registration sourcing and CTAs, and Q&A capabilities. It’s also important to consider the price of the software and read online reviews to get a sense of its quality and effectiveness. Although ultimately, the best webinar software will depend on the specific needs and goals of your business.

Essential Features

  • International dial-in numbers: This feature allows attendees to join the webinar from any location, regardless of their country.
  • Marketing tools: Features such as registration sourcing and CTAs can be useful for generating leads and converting sales through webinars.
  • Q&A capabilities: Allowing attendees to ask questions and get answers in real time can enhance engagement and participation.
  • Video and audio quality: Ensuring high-quality video and audio is important for a professional and smooth webinar experience.
  • Customization options: Customization options, such as branding and themes, can help make the webinar feel more personalized and professional.
  • Mobile compatibility: Ensuring that the webinar software is compatible with mobile devices can increase accessibility for attendees.
  • Security: Webinar software should offer secure connections and data protection to ensure the privacy and safety of attendees.
  • Support and resources: Look for webinar software that offers good customer support and helpful resources, such as tutorials and frequently asked questions (FAQs).
  • Integration with other tools: Integration with tools, such as CRM systems and marketing automation platforms, can be useful for managing and tracking webinar performance.

Compare Pricing

Webinar software costs can vary widely, with some options offering free plans and others charging hundreds of dollars per month. The price of webinar software typically is based on the number of attendees and the features included in the plan.

Plans are usually structured as pay-as-you-go or subscription-based. Pay-as-you-go plans charge a fee per webinar while subscription plans offer a set number of webinars per month for a flat fee. Some webinar software also offers annual plans, which can offer a discounted rate compared to monthly subscriptions.

It’s difficult to determine a specific “good price” for webinar software as it will depend on the specific needs and budget of the user. However, users should generally expect to pay more for plans with more attendees and advanced features.

Users may want to consider a more expensive option if they plan on hosting a high volume of webinars or require advanced features, such as integration with other tools or custom branding. On the other hand, users with lower volume or more basic needs may be able to find suitable options at a lower price point. It’s important for users to evaluate their needs carefully and compare different plans and pricing options before making a decision.

Sample Pricing

Request a Demo

It’s important to test webinar platforms before committing to a purchase as many providers require a one-year contract. Request a live demonstration and a free trial to get a feel for the platform and its customer experience. The webinar platform you choose should have features and functionality that align with your goals and strategies. It should also be intuitive for both you and your participants.

Look for features, such as registration and payment integration, customizable surveys, automated follow-up emails, slide and video sharing and streaming capabilities. By test-driving these features, you will determine if the webinar platform is right for your organization.


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